HW Branding

Identity, print design

hw folder-1

HW is the herd name of Highland Wagyu and the name under which the company promotes and distributes their premium beef products.

The brief for the HW logo was to create a standout marque that had a strong visual presence, which could also be used as an actual cattle brand. It also had to be flexible enough to work alongside the different beef products. The identity is a development of the Highland Wagyu brand, taking its more contemporary aspects and bringing them to the fore to create an identity distinct from, yet related to, Highland Wagyu.


Print design
Print design
hw-ads Branding