The Peloton Communications group of companies provide creative online marketing and business generation strategies to the legal sector. The umbrella brand was created to bring together three companies already working on different aspects of this sector, allowing them to work together, with each taking the lead where necessary.
We worked with them to develop their brand from the ground up. Starting with brand strategy and naming, we created a visual identity system that linked the group companies while still allowing the different approach and focus of each to stand out.
In addition, for Moore Legal Technology, we applied the new brand to their flagship Your Law Firm SuccessTM product, creating a unique identity and a range of infographics to promote the product.